How to write a promotional video script for your business?

Seven important points about how to write a good promotional video script.

1. Ask yourself what is the purpose of your video.

What action would you like your viewers to take?

What value is your video bringing to your audience?

If you want the viewers to do something specific after seeing the video, you must have a call to action.

2. Gather inspiration.

We all need inspiration! Watch videos made by other companies to get inspired.

Don't copy, just try to understand why a specific video script sounds great or not.

3. Don't talk about boring details.

This is self explanatory.

4. Keep the tone simple and conversational.

Use simple, everyday language over unnecessarily complicated words.

Speak on a level that your audience will understand, with concepts and vocabulary they're already familiar with.

5. Keep it short.

Say what you need to say, and keep it short.

People's attention span is usually shorter than 3 minutes.

The shorter your video, the more weight each sentence can have.

6. Do several script readings.

Once you've got a draft of your video script, read it out.

You have to know how your script sounds.

Remove all the awkward sentences.

7. Double check your script.

Ask yourself if the script achieves its objectives.

Your first video will probably have a lot of defaults anyway.

Slowly but surely, after creating more and more video scripts, your work will get better.

The good news is that now it's easy to generate a new version of a video when at the end you realize that a correction has to be made. You don't need anymore to record again the voice-overs, and edit a new version of your video.

Just use rollideo.com to automatically create videos with auto-generated voice-overs and the exact subtitles.

With that new tool, you can easily make many versions of your video.

With rollideo.com, enjoy the creative process and avoid the repetitive tasks of video creation.